abril 30, 2014

Trademark Use Policy

The following Trademark Usage Policy will show you the proper use of Analema International CO LTD’s trademarks.

A. Purpose

Analema International CO LTD (ANALEMA). is an innovatiove International Organization engaged in producing technology and backoffice services for facilitating International Trade. ANALEMA has adopted this Trademark Usage Policy to maintain the integrity of the ANALEMA trademarks.

To protect our clients and the community, ANALEMA works are to assure that ANALEMA’s trademarks identify ANALEMA as the source of ANALEMA’s high quality products and services, associated with a high reputation and trust. For this reason, ANALEMA prohibits the use of its trademarks in a manner that could confuse or mislead the public. Prohibited uses include the development, adoption, or registration of names, entities, logos, trademarks, symbols, phrases, brands, domain names or other business, product or service identifier that could be confused with any of ANALEMA’s trademarks.

ANALEMA’s trademarks may be used for journalistic purposes, to refer to ANALEMA or ANALEMA’s products and services, or other non-commercial purposes as long as this Trademark Usage Policy is strictly followed. Any commercial use of the ANALEMA trademarks must be specifically granted by ANALEMA through a written agreement.

ANALEMA may replace, update or modify our trademarks or this Trademark Usage Policy at any time. Please check our Web site frequently for changes. We appreciate your cooperation.

B. General Principles

ANALEMA requests that you observe the following principles when using our trademarks:

Maintain the Integrity of Our Trademarks. Any use of the ANALEMA trademarks must not disparage ANALEMA or its trademarks, products or services.

Clearly Identify Sponsorship or Endorsement. Use of the ANALEMA trademarks must not mislead the public as to an organization’s affiliation with ANALEMA or ANALEMA’s sponsorship or endorsement of a company and/or products or services.

Apply the Trademark and Service Mark Symbols Correctly. Always use the registered trademark and service mark symbol “®” when referring to our registered trademarks (e.g. Analema®). Use the unregistered trademark symbol “TM” when referring to our unregistered trademarks. You must use the proper symbol with each of our trademarks, and apply the symbols consistent with these Policy instructions, in every copy of communication, document, packaging or other material in which our mark appears, regardless of the medium.

Connect our Trademarks with Analema International CO LTD. Always provide the following notice at least once within each copy of the communication, document, packaging or other material referencing any ANALEMA mark:

[Identify mark(s) used] [is a trademark/are trademarks] of  Analema International CO LTD. For example: Analemal® is a trademark of Analema International CO LTD.

Keep Analema’s Trademarks Clear, Separate and Distinct. The ANALEMA trademarks must be used separately from other logos, trademarks or service trademarks, and may not be used as part of the name for any other organization or its products or services. No one, not even a licensed partner of ANALEMA, may use a name for itself, its products or services that incorporates, or is confusingly similar to, any ANALEMA mark. Another company’s mark can be used in context with a ANALEMA mark to indicate a relationship between ANALEMA’s products and services and those of the other company (e.g., Acme Systems® utilizes ANALEMA® sourcing services).

C. Specific Guidelines

The following general guidelines should assist you with basic questions regarding the use and appearance of the ANALEMA trademarks. Please contact us directly for any specific questions or to set up a licensing agreement.

1. ANALEMA’s Trademarks and Logos
ANALEMA’s current registered (“®”) and unregistered (“TM”) trademarks and logos are listed as follows:

Analema®
Somos Negocios®
Zuela®
Photozuela®
Pattern Rank TM

2. Presentation of Trademarks
The ANALEMA trademark must be presented as a noun with a upper-case “A,” and an lowercase “nalema”.Or it can be presented in all caps “ANALEMA”.  ANALEMA trademarks should be used in their exact form — neither abbreviated nor combined with any other word or words or with dashes or spacing the characters.

3. Colors
CMYK Color Values
ORANGE: C:0 M:60 Y:100 K:0
Black: C:0 M:0 Y:0 K:100

4.. Trademark Symbols
Use the “®” and “TM” Symbols as Applicable

When referring to ANALEMA:
Use this symbol:

Registered trademarks ®
Unregistered trademarks TM

5. Apply the Trademark Symbols in the Correct Places
The appropriate trademark symbol must be used the first time a mark appears in a document, communication, or advertisement and in all prominent appearances of a mark.

6. Apply the Trademark Symbols in the Correct Places
Text: The appropriate trademark symbol must be used the first time a mark appears and in all prominent appearances of a mark.

Packaging and other uses: The appropriate trademark symbol must be used every time the trademark appears.

7. Proper Use of Word Trademarks
Separate Our Trademarks from Others’ Trademarks: ANALEMA trademarks must be used alone, without other logos, trademarks or service trademarks. They may not be combined with others’ trademarks. However, other logos or trademarks can be used in connection with ANALEMA trademarks when indicating a relationship between ANALEMA, its products or services and another party or its products or services.

8. Proper Use of Name
Always use the full, proper trademarked brand names in all communications. For example:

Incorrect Use Correct Use
analema, ana-lema, A n a l e m a Analema®
Analema Procurement services® Analema® procurement services
Zuela ZuelaTM

9. Distinguish Our Brand Names from Our Corporate Name
A trademark is used to identify a brand. A trade name is a corporate name used to identify an organization or company. “ANALEMA” can be used as a trademark or a trade name. Use the appropriate trademark symbol when using “ANALEMA” as a trademark to identify the source of one of our products or services (e.g., “the ANALEMA® procurement software “). You do not need to use a trademark symbol when using “ANALEMA” to generally refer to our company, Analema International CO, Ltd.

10. Trademarks within ANALEMA Software and tooling parts
Our trademarks are present on a number of components within our manufactures and software programs. These trademarks may not be removed or altered.

11. Third Party Trademarks
Some of ANALEMA’s products include technology used under license from third party licensors. You may not use any such third party trademarks without express permission from the owner.

Do not use another company’s trademark to show endorsement, approval or an association with that company without its written approval.

D. Questions

ANALEMA tries to make its trademark policy as clear and comprehensive as possible. If you’re considering a use of the ANALEMA trademark, and you’re unsure whether that use would run afoul of ANALEMA’s guidelines, feel free to contact us.

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